Sydney Plumber sales gimmicks uncovered
An example of a typical local newspaper classified section
What are various Sydney Plumbers doing when advertising their business?
Some people will think we are crazy to talk about how some Sydney Plumbers try and present their services and some of the industry practices that go on. We believe so strongly in this stance it is why Nu-Trend Plumber and Bathroom Renovations have not only a written service guarantee but we also have our ‘No Gimmicks’ Policy that we stick by.
With so many years in the industry we have either seen or experienced first hand some of the various sales tactics, special promotions and lead generation practices from lots of Sydney Plumbers. We have shaken our head many times at some of the stories that our Clients have shared with us.
Just look at the examples above;
- $0 Call Out; so does that mean they will visit for free, but charge extra for the service they provide?
- Mention this ad for $50 off; a discount off what exactly? If you mention it when they arrive they will probably just load the price quoted when on-site.
- Seniors 30% off; like the cash discount, without an established price beforehand, how do you know you are really getting a discount at all?
Are some of the Sydney Plumbers offers genuine?
Yes there will be examples where there are genuine offerings being made, but we always recommend our Clients to make sure they get a few quotes, asking for everything to be put in writing to help make a decision. What can sometimes happen in various industries is everyone copies everyone else for fear of missing out. This dilutes the marketplace offerings and of course can make it a little trickier to choose a service provider.
There are over 700 plumbing services available across Sydney that you can choose from and we hope many of them, like us, deliver legitimate quotations, pricing or special offers.
What do Sydney Plumber sales gimmicks look like?
When you do a quick Google search for ‘Sydney Plumber’ or you open your local newspaper you will see lots of offers that look incredibly appealing. Although if you slow down and take a closer look you will see they are all the same generally, what is common amongst all of them is promises of up-front discounts or ‘first time discounts’
Although ask yourself this – ‘A discount off what?’
Take the example above ‘15% off your first service’ – does that mean you can call up at 2 am in the morning with a broken hot water system and have it replaced with a lifetime warranty and 15% off the price and a senior’s discount? We doubt it.
If you think about normal retail stores you will know Product X costs $50, so if it goes on ‘sale’ or is ‘discounted’ you already have a rough idea of it’s value and can easily determine if the promotion is of value to you or not.
Although how does that work for a Service industry which makes most of its revenue and profit on skilled labour. Then, in the case of Plumbing, we are dealing with things like pipes, sewage or tap internals that you can’t even see most of the time. So how could a business ‘guarantee’ a genuine discount without even stepping foot onto your property?
Taking it a step further, if those discounts are available every day of the week, does it make them ‘real’ discounts anyway?
It creates a scenario where you may feel like there is a special offer available but it can easily be disguised or buried into the quote for other things done once the person is on your property. With the thousands of unknowns when it comes to Plumbing this is an easy scenario to see happening.
The common Sydney Plumber sales 'Gimmicks' Explained
$50 off if you mention this ad
This is the most common one you will see in local newspapers, online advertising or letterbox flyers. Although think about it, how can they provide a genuine discount when they haven’t even visited your property or know the real extent of the work required?
They may show ‘$50 Discount’ on their Invoice, but they have added that cost into either their labour, parts or another part of their work done.
So you may think like you have received a discount, but you haven’t really.
This is second most common gimmick you will see in local newspapers, online advertising or letterbox flyers. It’s similar to the $50 off deal, how can they provide a genuine discount when they haven’t even visited your property or know the real extent of the work required?
They may show a % Discount on their Invoice, but typically they have either over-quoted to create a perceived discount or found ‘extra work required’ that probably didn’t need doing.
The discount might get shown as a line item on the invoice but it has been accounted for in higher pricing or extra servicing. Either way it isn’t a genuine offer in most cases.
FIX A BLOCKED DRAIN FOR $79
We love this one, it seems so simple right? Come and unblock a drain for less than $100. Although this hides what is really an opportunity to secure a job and get onto your property. They aren’t going to know what is the cause of the blockage before inspecting it, it could be deep within your pipes, a sewer, tree roots or other things.
How could all these scenarios or deeper inspections possibly only cost $79? A blocked drain could actually be a repair worth thousands of dollars depending on the circumstances.
ON TIME OR WE PAY YOU $100
Being on time is one of the biggest issues Customers have with tradespeople. The perception is that a tradie doesn’t care or isn’t disciplined although sometimes there are so many unexpected variables that can occur from one job to another. We will always let you know immediately.
Getting $100 for being late sounds pretty attractive, but guess what, it’s another trick where that amount is added elsewhere into the pricing of your service.
$0 CALL OUT FEE
Call out fees are a tricky one. The vast majority of tradesman will do free site visits and quotations, so seeing the $0 fee isn’t really unique or different, they are generally free anyway.
The ones that do charge a fee to cover their time may then give you the amount as a discount, but guess what, it’s probably buried in their quotation anyway. One way or another any service business needs to charge or recover money for time spent.
SAVE $100 ON A NEW WATER HEATER
This one sounds like a typical retailer promotional offer. Unless you do your own research and select a make and model of water heater, then get price comparisons for ‘supply only’ then how will you know if you are getting a real discount or not?
You might get $100 off the unit, but then the labour component is higher than normal. So always best to ask for a quote for exact same model and labour quoted separately so you can compare.
FREE CCTV INSPECTION
This is a funny one because sometimes to uncover the root cause of a blockage you have to use the CCTV camera to see inside the pipe. So basically, you have to use a required tool to fix the problem you are being paid to fix.
So while it may be offered ‘free’, it is sometimes a required task to try and rectify a problem. What some plumbers may do is place a cost on the CCTV inspection, then present it as a discounted service or add cost to the repair after the inspection.
ALL BLOCKED DRAINS FROM $XXX
This one is hilarious when you think about it. It sounds like a cheap offer ‘Your drain unblocked for $30’ for example.
Although read the accompanying fine print or watch out for the ‘from’ that is in the ad. It will be very easy for additional costs to be added once the plumber is on-site that will make this special offer not really that great.
It is nearly impossible to know the cause of a blockage without going on-site so fixed prices are a guess at best.
Years of experience
Nu-Trend since 2009
Nu-Trend was formed just over 10 years ago by father and son team, Rick and Michael Karagiannis.
Michael has been in the industry for more than 20 years, passing his knowledge and expertise to Rick as the family tradition lives on.
Rick has always enjoyed the finer elements design details. Not content with solving plumbing problems he soon broadened his skills to also do bathroom renovations in Sydney. A perfect match with hundreds of reviews later & beautiful bathrooms being enjoyed by hundreds of people.
The passionate business owner who loves his job, always goes the extra mile & who many say “is too good for the industry”
Rick dislikes the typical industry behaviour and firmly believes in ‘no gimmicks’ and upfront, honest work.
- Position: Director
- Years in the industry: 15
- Expertise / specialty: A hands-on Director and business owner who provides leadership for the team.
- Qualifications: Licensed Plumber, Bathroom Renovator.
- What he loves about his work? I love helping people when someone wants something and we achieve what they are after it’s rewarding for me.
- Funniest on the job story: Doing a job on a live sewer stack and someone flushing the toilet while we were underneath. It was quite brown, but you had to laugh.
- Favourite brand of bathroom product: Caroma Products
Robert is the co-owner of Nu-Trend who loves walking into different scenarios every day & trying to solve problems quickly.
He is the organiser in the team, keeping the boys on track each day. Some dub him the ‘pretty face’ of Nu-Trend.
- Position: Director
- Years in industry: 14
- Expertise / specialty: Quoting, team organisation and logistics to keep everything running smoothly.
- Qualifications: Licensed Plumber and Bathroom Renovator.
- What he loves about his work? Doing something different every day and working with really good people to solve a range of everyday problems.
- Funniest on the job story: Pranking the boys with fake emails or calls and waiting to see their reactions. Funny at times but a good way to practice real situations.
- Favourite brand of bathroom product: Boffi Products
Chris joined Rick and Robert a few years ago as the number of jobs and bathroom renovations began to increase.
Ever reliable Chris gets stuck in when the hard work is required and provides the Nu-Trend team with a lot of the hard yakka.
- Position: Plumber
- Years in industry: 6
- Expertise / specialty: Maintenance and domestic plumbing for houses or unit apartment blocks.
- Qualifications: Licensed Plumber with aspirations to learn about renovations.
- What he loves about his work? Seeing Nu-Trend customers satisfied after a completed job where they notice the little details or finishing touches.
- Funniest on the job story: Too many to list and he has been thinking about writing a book about funny plumber stories for everyone to read about.
- Favourite brand of bathroom product: Boffi Products
Local | Licensed | Insured
HOME OWNERS INSURANCE
Protection for your renovation project.
FULLY LICENCED 217859C
A qualified and licensed builder.
Public liability insurance for peace of mind.
Drainer | Gasfitter | Plumber | LP Gasfitter
Kitchen, Bathroom and Laundry Renovator
Nu-Trend is a renovations company in Sydney that is available 7 days a week. With 15 years experience, the Directors Rob and Rick are hands-on, and provide a personalised service that is fully licensed, insured and qualified.
You can check online with the NSW Department of Fair Trading here
STANDARDS AUSTRALIA AS/NZS3500:2018 Compliant
All the work carried out by Nu-Trend is AS/NZ3500:2018 compliant. It is the Australian Standard for Plumbing and Drainage in NSW as set down by Standards Australia and the Australian Building Codes Board. They give the plumbing industry technical direction to enable compliance with required regulatory frameworks.
A personal, written, committment.
The Nu-Trend service guarantee
Rick and Rob are the hands-on Directors for Nu-Trend Plumbing. Rather than hire sub-contractors and manage their business from a distant office, they are on the tools, at your site & working towards delivering your bathroom renovation or plumbing service. It means you are talking directly to the owners of the business, the guys who are accountable and responsible rather than via email or through customer service teams.
It is why they are able to provide a written guarantee that demonstrates their confidence in standing by the quality of their workmanship and the service they deliver to every single client.
They have a very single minded commitment to deliver a high level of professionalism and quality.
No sales tricks, guaranteed.
'No Gimmicks' that's our policy
With so many years in the trade, the Nu-Trend team has seen their fair share of sales tricks, special offers, promotions and other gimmicks to secure business. Rather than copy what everyone else is doing they decided a long time ago to avoid all the typical gimmicks and stick to clear, upfront information and pricing, including the provision of free Quotes.
Here are the most common sales gimmicks you will see and how they work, keep in mind there is a reason most service industries don’t disclose fixed prices.
Real examples, real jobs.
See our plumbing work
Rather than use lots of photos copied from Google or from bathroom suppliers the Nu-Trend team shares real life examples of their work. Take a look at some of the bathroom renovations or local plumber jobs they have done around Sydney.